The Collective by Lewis Silkin welcomed Cliff Fluet, Head of the Media & Entertainment, MD of Eleven Advisory and Chair of the Ivors Academy, to discuss the fundamentals of non-fungible tokens (NFTs), how they’ve been used in Art, Sports, Music and their application for the brand, fashion and retail industries going forward:
- NFTs: what are they?
- Terms and conditions: IP or not IP?
- Who is using NFTs: Arts, Sports and Music
- What do NFTs mean for brands, fashion and retail?
- NFTs might be the answer: Permanence x Provenance x Scarcity
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