As the retail world looks to China for direction following the end of lockdown, Chinese platforms such as Tmall are capturing the attention of many western brands searching for routes to market in Asia. As with any market, they have their pitfalls. In this webinar, Lewis Silkin’s Brands & IP team, alongside, Shanghai based Fangda Partners, discuss how businesses can protect their brand when selling products on e-commerce sites in China. The seminar will cover the following topics:
- Top tips to effectively protect your IP in China;
- The IP risks presented by e-commerce in China and how to combat them;
- The importance of interim injunctions/partial judgments in China and how to get them.