Emma is Co-Founder of Emma Lewisham Beauty. The seeds of Emma Lewisham's eponymous brand were sown when she uncovered a product she had been using for her own personal skin concern (hyperpigmentation) contained the ingredient 'hydroquinone' that, although effective, was questionable for people's health. She went looking to replace this product with a natural, luxurious, high tech alternative that had scientifically-backed results – only to find it really didn’t exist. During Emma’s quest, it also struck her how the beauty industry was contributing to many of the environmental issues we are facing today. The take-make-dispose of model was seeing billions of units being sent to landfill and our oceans every year and the single biggest contributor to carbon emissions. Somewhere along the way, that became an acceptable standard. This was Emma's 'lightbulb moment' and fuelled her ambition to create a range that achieved 100% naturally derived or identical ingredients transparently and traceably sourced, and work towards 100% circular-designed products and a carbon-positive business model. Emma’s route to beauty was not an obvious one. For the eight years up until this point, her career had been as a senior executive for a global Japanese technology company, as one of the youngest and very few female executives in the world. She excelled in critical thinking, challenging the status quo for the better, problem solving the impossible, and overcoming hurdles - it was this mind-set that got her to the position she held, and ultimately into beauty.
