Alastair Gray is Tommy Hilfiger's Head of Digital IP Enforcement & Global Strategic Operations with more than fifteen years’ experience investigating and countering complex IP infringement and fraud across multiple jurisdictions. Previously working at two corporate investigation firms in London, he moved to Amsterdam 5.5 years ago to join Tommy Hilfiger at their global head office. He is responsible for all elements of online brand protection across marketplaces, social media and domains and websites as well as brand protection strategy and coordinating online to offline operations. Alastair is also currently assigned as an expert of the EUIPO's Observatory Expert Group on “Cooperation with Intermediaries”.